SUMMARY
EAT, SKI LIVE is a high-concept, self-contained, docu-hybrid travel, foodie, action, lifestyle TV series that follows Millennial professional Chef, competitive water skier, action-seeker Lee Wright on an adventure around the world to end the stigma surrounding mental health and to eat locally, explore mightily, live boldly, and discover your balance!
Chef Lee Wright brings his twist on mouth-watering meals with local people he meets along the way. Audiences get an up-close, thrilling, in-your-face experience of Lee’s action and adventure via unique camera angles, enhanced sound, and even some daredevil feats.
Chef Lee staves off burnout, and manages his own mental health wellness by embracing the idea that cooking can be fun, quick and healthy and even stress-free! By incorporating travel, getting to know local people and their cultures and traditions, trying new flavors and foods, taking time to do things that challenge you beyond your work routine and require a different focus, you can be exhilarated, stimulated, and inspired for creativity in the kitchen and in life. EAT, SKI, LIVE promises to give you the perfect recipe for a healthy, active lifestyle.
Through visual storytelling involving food, beverages, action, adventure, travel, and tourism, EAT, SKI, LIVE, and intentional and engaging activities around mental health wellness and mindfulness, Chef Lee shows us why achieving a work-life balance is so important to our overall health and well-being. In every episode of EAT, SKI, and LIVE, our Discover Your Balance segment gives audiences a way to find balance, provides activities for mental health wellness, and enhances their quality of life!
PRODUCTION
EAT, SKI, LIVE Creator and Executive Producer
EAT, SKI, LIVE is being developed by Jill Hammergren, Creator and Executive Producer and Chef Lee Wright, Co-Creator and On-Air Host. While they come from different parts of the world – Jill is American and Lee is British – they share a love of travel, great food and beverages, incredible visual storytelling, and a global perspective on why we all need to achieve balance in our lives. EAT, SKI, LIVE entertains audiences and introduces them to unique places to visit, new foods to taste, and wild adventures to experience.
Jill Hammergren owns The Media Pro – a full-service production, media, marketing, and communications agency. She is an award-winning visual storyteller with 20+ years of experience connecting audiences and delivering measurable results by developing and producing TV, Video, and Film projects and creating additional content for print, digital, online, media, marketing, advertising, public relations, social media strategy, and implementation; brand ideation, creation, and development; corporate communications; B2C and B2B advertising, communications, and integration. She also does large event development, organization, management, support, and resource allocations. Jill has been recognized with multiple International Telly Awards for excellence in video, TV, and film production. Jill was the Location Manager and Associate Producer for the film The Harrow (2016).
Celebrity Chef and Host
Lee Wright is a Millennial professional chef with more than a decade of experience in menu and recipe development; event organization, management, and support; and fine dining, hotel, and gastropub kitchen management. He has worked as a chef in England, Norway, and Australia. He’s even cooked for the late Queen Elizabeth and her staff in Buckingham Palace.
In 2012, Lee competed as the youngest contestant in UK MasterChef: The Professionals. He also starred in The Wright Way online mini-series. Additionally, Lee has volunteered as a chef for WITH COMPASSION, an organization that has served 650,000 meals to the needy in London. He’s also a competitive trick slalom water skier with more than a decade of experience on the water around the world and an avid recreational snow skier.
BENEFITS TO SPONSORS
EAT, SKI, LIVE offers unique, fully customized opportunities for direct engagement with audiences who have tremendous purchasing powers and who participate in and financially support numerous multi-billion and multi-trillion dollar industries, including:
- In 2023, the Global Mental Health Wellness Industry was $160.3 billion.
- In 2020, the Global Wellness Industry was estimated at $4.4 trillion during the global pandemic, but the Global Wellness Institute projects a 9.9% increase to $7.0 trillion by 2025.
- In 2022, the Wellness Tourism Industry was $731.36 billion. By 2032, the industry is expected to grow to $1,876.43 billion.
- In 2023, the Global Travel and Tourism Sector was projected to reach $9.5 trillion — just 5% below 2019 pre-pandemic levels.
- In 2023, the Global Culinary Tourism Industry reached $805.9 billion and is projected to reach $2114.2 billion by 2028.
- In 2023, the Global Adventure Tourism Industry reached $4.6 trillion.
- In 2023, the U.S. Recreational Boating Industry reached $230 billion and in North Carolina, the recreational boating industry had a $9.1 billion impact on the state’s economy.
- In 2022, the Global Water Sports Gear Industry reached $46.2 billion and is projected to reach $62.745 billion by 2030.
- In 2022, the Global Ski (snow) and Snowboard Industry – $4.4 billion.
EAT, SKI, LIVE also offers a 100% tax deduction for individual donors and investors through our fiscal sponsorship with https://fromtheheartproductions.com/fiscal-sponsorship/
TARGET AUDIENCES
EAT, SKI, LIVE target audiences are highly sought-after for their power and influence around the world. We offer up-close, personal interactions with people and places that would not necessarily be accessible and ample opportunities for customized sponsorship activations for service providers, products, destinations, brand integrations, and innovative product placement opportunities.
Primary Audience
18-34 years old in the US, UK, and emerging markets worldwide.
Secondary Audience
35+ years old in the US, UK, and emerging markets worldwide.
AUDIENCE INCOME + INTERESTS
- Audience Incomes of $50K (USD) and greater
- Food, Cooking, Unique Culinary Experiences, Recipes, Cookbooks
- Beverages – Beer, Wine, Spirits
- Authentic Experiences
- Travel and Tourism
- Action/Adventure
- Water and alpine sports
- Mental health awareness
- Mindfulness
- Work-Life-Balance
- Health
- Well-Being
- Positivity and Optimism
- Doing Good
- Giving Back
- Inclusion and Respect
- International Cultures, Customs, History, & Heritage
EAT, SKI, LIVE also offers sponsors customized opportunities to participate in additional exposure with our aligned audiences via interactive cookbooks, recipes, travel guides, and other content and products. Our customized and intriguing activations offer investors, sponsors, brands, product developers, destinations, and events to increase customer and client engagements, promotions, and interactions.
